"As the digital landscape matures and evolves, I'm excited to see how the ways people are using content creatively and effectively are developing. I'm looking to be inspired by work that creates shared value - for both the brand and the consumer - and ones which are properly integrated into the broader marketing approach."
Oliver was, perhaps, destined to end up in advertising. Son of a planner and a qualitative researcher, he spent his early years watching ad-reels instead of postman pat. Working at a range of agencies, starting in research at The Nursery, to planning and strategy The Red Brick Road, AKQA, BBH and now at CHI as Head of Digital Strategy. Over his time he has worked on a range of brands from Nike, to Virgin Media, to Tesco, to Toyota and British Gas.
While at CHI he has helped lead strategy in their content agency, AllTogetherNow, along with working on pieces of business across the agency and the network. He won the 2016 WARC Admap Prize, with his Essay, "The Uncanny Valley of Personalisation", which explored the pitfalls personalisation in advertising and how to avoid them. He also spoke at the Advertising Association LEAD 2017 on "Why Advertising's Big Questions Matter" and teaches a session at the IPA Fundamentals of Branding course.