Chief Content Officer / Global Living Brands
Chief Executive Officer / BCMA (Branded Content Marketing Association)

Andrew is amongst the leading practitioners in branded content and has over twenty five years experience working in marketing communications. 

He is Global CEO of the BCMA (Branded Content Marketing Association) which is the pre-eminent global body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. He has been instrumental in developing the global content monitoring evaluation system which has been widely used by the industry. He is also responsible for spearheading the development and launching BCMA chapters across the world. 

Andrew is also Chief Content Officer (CCO) at Global Living Brands (GLB), offering clients global influence monitoring, reputation enhancement, strategic marketing, branded content creation & profile management. In his role as CCO, he is heavily involved in consulting, selecting and developing suitable branded content projects. Example - Virgin Media Business - Pitch to Rich 2015 - Winner International Content Marketing Awards 2015, Best B2B: Technology & Telecoms. 

He is co-author of the academic study, "Defining Branded Content For The Digital Age" and several other publications. Andrew lectures in Branded Content Marketing and regularly speaks at international conferences and has been on many international award judging panels. He is a member of the IPA's Effectiveness Week Advisory Board. He is also a member of the Brand Entertainment Cristal Academy. He was nominated as 'Content Marketer of the Year' in 2015 by The Drum.

Andrew is married with three young children. He is mad about Watford FC and all things horological. He is a Liveryman of the Worshipful Company of Clockmakers and has been awarded the Freedom of the City of London. He is also Co-Founder of MrWatchMaster, a new platform to 'talk about watches'

Judging panel

CHAIR - Lisa Gilbert


Abby Carvosso

Group Managing Director
Bauer Media Advertising

Andrew Canter

Chief Content Officer / Global Living Brands
Chief Executive Officer / BCMA (Branded Content Marketing Association)

Anne Shooter

Digital Content Consultant, Centre of Digital Excellence

Arif Durrani

EMEA Commercial Editor
Bloomberg Media Studios

Ben Maher

Sales and Partnerships Director

Ben McKay

Managing Director
Wavemaker UK

Benedict Winter

Creative Director

Brandon Keenen

Senior Digital Commercial Director
CNN International Commercial (CNNIC)

Claire Elsworth

Innovation Director

Clare O’Brien

Digital Media

Dale Lovell

UK MD & Chief Digital Officer

Daniel Lee

Senior Digital Marketing Manager
Lucozade Ribena Suntory

Emma Samuel

Head of UK Marketing

Gareth Shaw


Helen Southgate

Managing Director
Acceleration Partners

Imogen Fox

Executive editor, Guardian Labs
Guardian News & Media

James Hayr

Head of Global Sales
EndemolShine UK

Jamie Toward

Managing Partner, Content

Jane McFadzean

SVP International
CBS EcoMedia

Joanna Carrigan

Head of Branded Content
News UK

Justin Taylor

Managing Director, UK

Katie Ingram

Trade Marketing and Insight Director
ESI Media

Mark Stephens

Head of Content Marketing
The Foundry, Time Inc.

Nic McCarthy

Chief Creative Officer

Oliver Feldwick

Head of Digital Strategy and Partner
CHI London

Rebecca Allen

Independent Consultant
self employed

Rhian Mason

Native & Content Strategy Director
IPG MediaBrands

Ryan Uhl

Head of Marketing and Creative
Mail Advertising

Scott Braut

Head of Content

Sonia Bouadma

Director, Client Services

Tom Curtis

Managing Partner, Head of MediaCom Beyond Advertising UK
MediaCom UK

Tom Jenen

Threepwood Ltd

Toni Ambler

Brand Strategy Director
Contiki Holidays

Tristan Taylor

Head of Branded Content
Condé Nast Britain

Vince Medeiros

Co-Founder and Publisher
Huck and Little White Lies

Zoë Collins

Chief Content Officer
Jamie Oliver Media Group